Michele Papatheodore Real Estate
Brand Identity • A Case Study
Same Great Realtor With A New Look
Real Estate – Fenton, Michigan
Realtors tend to aim for
traditional professionalism more than creative discovery. As a result they easily get lost in the noise. Michele wanted to position her brand as something refreshing, filled with her personality and dedication.
What clearly differentiated Michele before our strategy session was her joyful commitment to her clients and her own staff. We knew that dedication needed to pop and clearly feed into the brand idenity system.
The Challenge
Our biggest challenge was to create a brand identity that highlighted her personality. One that is driven and and convey’s a positive outlook.
Michele stands out in her community and industry, contributing to causes like, Homes for Hero’s, Shelter of Flint, Snuggle Snacks, Clara’s Home and much more.
Michele’s dedication has been seen in awards like Realtor of the Year and most recently becoming Women’s Council of Realtors East Central President Elect. Communicating that online was a big undertaking.
Outcome
Creating Michele’s brand identity systems has allowed for a more consistent and vibrant online experience. Her clients will now have a unified visual representation of the realtor they will be working with. We were able to take all the information Michele’s team gave us and create something special for her that will last years to come.
Colors
#961E5E
Main Color
#ED61A6
Light Color
#000 & #FFF
Black & White
Values
- Dedicated
- Personable
- Impactful
- Honest
- Approachable
- Caring
- Family-Oriented
- Positive
- High-Energy
- Impactful
- Honest
- Family-Oriented
- Personable
- Impactful
- Knowledgeable
- Approachable
- Honest
- Reassured
- Ethical
- Genuine
- High-Energy
- Achieved Impact
- Positive
- Family-Oriented
- Impactful
- Loyal
- Personable
- Impactful
- Personable
- Impactful
- Accomplished
Positivity
Always First
“We have entered the era of the customer. Today, providing customers with outstanding customer service is essential to building loyal customers and a long lasting brand.” – Jerry Gregoire
The results of our strategy session showed just how much Michele cares for her clients. Other employees walked in the room, stopped, peaked in, and had some positive remark to leave about her during our time. It felt to us like it was very much a family enviroment.
Something powerful happens when you hear the same words being used by different people describing the same person. The brand starts to leap off the pages.
Don’t ever
Settle – Pursue Your Goals
Michele was open and involved in the direction the brand should go. Knowing her past clients, we wanted to reach them in more ways than the typical realtor does. Michele is an inspiring person and it was important that happened online just as much as off.
These two sample images are symbolic of her clients and will in the future highlight their story and mission in the buying or selling experience. They each have a story and working with a realtor is part of that.
Michele works hard to make that chapter one that will be rewarding and stress-free for everyone involved.
The Outcome: Michele’s Positioning Statement
“Michele Papatheodore provides premier real-estate services to Michigan buyers and sellers in Genesee, Livingston, Lapeer, Shiawassee, and Oakland Counties. We help clients who want a personable agent with a dedicated team during all stages of their new home journey. Our ultimate goal is making our clients feel accomplished while exceeding their expectations.”
